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M.E.S.A. provides Members with a wide variety of marketing materials including fully produced TV commercials, radio advertising, monthly sales e-mail templates & in store printed materials from our quarterly “Sale in a Box” program which includes a banner, window clings, table tent cards, even price tags. Everything you need to be promotional in your store. This all allows Members to benefit from national quality advertising layouts and media production at a cost they could never acquire individually.
M.E.S.A. also provides Members with group VIR programs, pre-planned product buys with pre-produced marketing materials to support sell through of these items and opportunity buys of vendor overstocked or closeout products. Due to our Members’ geographic isolation, vendors also benefit by being able to move products in a manner that does not affect dealers across the entire nation. While Members will continue to negotiate their own programs and continue to purchase through their individual representatives, the M.E.S.A. programs further enhance their profitability and bring new opportunities through the Group’s dynamic.
M.E.S.A. Members share their best practices, internal forms, sales staff incentive programs and other business information. Group forms for RTV, employee manuals templates and sales contest templates are other examples of the ways that Group Members can save time by benefitting from Group Membership.
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